by Ruthy | Jun 26, 2022 | Advertising
guidelines: 1. Title Page 2. Abstract 3. Introduction 4. Method 5. Results 6. Discussion 7. References 8. Figure 9. Appendices
by Ruthy | Jun 17, 2022 | Advertising
Part 1 I. Please answer the following two questions: 1) What are hubs and why are they important? 2) What is homophily and what role does it play in the network approach? II. Please come up with one question that you would be interested in investigating using the...
by Ruthy | Jun 7, 2022 | Advertising
In this class, we briefly discussed different metrics, tracking possibilities, and data that advertisers may take advantage of to personalize messages for (potential) customers (see e.g., Ghosh and Scott, 2018; Matz, 2019; Yun et al., 2019*). Many of these...
by Ruthy | Jun 6, 2022 | Advertising
Part 1 I. Please answer the following two questions: 1) What are hubs and why are they important? 2) What is homophily and what role does it play in the network approach? II. Please come up with one question that you would be interested in investigating using the...
by Ruthy | May 26, 2022 | Advertising
Reading Questions 1. Please read: Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and exogenous factors in computational advertising: Key issues and new research directions. Journal of Advertising, 49(4), 377-393 2. What...
by Ruthy | May 23, 2022 | Advertising
Reading Questions 1. Please read: Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and exogenous factors in computational advertising: Key issues and new research directions. Journal of Advertising, 49(4), 377-393 2. What...
