Privacy assignment

In this class, we briefly discussed different metrics, tracking possibilities, and data that advertisers may take advantage of to personalize messages for (potential) customers (see e.g., Ghosh and Scott, 2018; Matz, 2019; Yun et al., 2019*). Many of these...

Network Analysis assignment (visulization needed)

Part 1 I. Please answer the following two questions: 1) What are hubs and why are they important? 2) What is homophily and what role does it play in the network approach? II. Please come up with one question that you would be interested in investigating using the...

Programmatic advertising

Reading Questions 1. Please read: Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and exogenous factors in computational advertising: Key issues and new research directions. Journal of Advertising, 49(4), 377-393 2. What...

Programmatic advertising

Reading Questions 1. Please read: Helberger, N., Huh, J., Milne, G., Strycharz, J., & Sundaram, H. (2020). Macro and exogenous factors in computational advertising: Key issues and new research directions. Journal of Advertising, 49(4), 377-393 2. What...